WHY DO YOU NEED FOLLOWERS AND LIKES?
Your customers and prospects, your supporters and your beneficiaries, spend 1 hour and 20 minutes each day on Facebook, Twitter and other social networks. They are sharing their photos, telling their stories, sending funny and inspiring quotes and videos.
And they are ready to spread your story too, as long as you tune into their conversations and find the content they would like to share. A recommendation from them to their friends, family and social network is the best form of advertising.
WHAT DO THEY LIKE? FINDING THE RIGHT TONE
Luckily for you, you don't need to do any guessing work. Facebook, Twitter and Google share with you how your content is doing. There is plenty of data that you can harness in order to get the right tone and the type of content that is right for your audience. Using our data background and our editorial experience, we will find for you the right metrics and we will help you make sense of them.
SOCIAL MEDIA REPORTS AND ANALYSIS
Thanks to our extensive experience in databases we will produce weekly and monthly reports tailored to your needs. Your knowledge of your business and the data will inform a plan with a clear set of recommendations. We will review periodically and iterate to make sure the content you are producing is the one your clients and supporters are ready to share and like.
SOCIAL MEDIA FOR BUSINESS: HOW TO MANAGE A CAMPAIGN
Once we have defined together the content of your social media strategy, we will also recommend you the right tools and help you manage the campaign in a cost-effective way. This could be delivered in the format of a workshop to educate your team, or define some deliverables that we could produce and schedule for you.
Which channel is the best for you? How to decide whether to invest in a Facebook page, Twitter or Linked-in campaign? Or is Instagram or YouTube where your audience would share? We will help you select the right channels to find an active audience. In addition we will audit your website and make recommendations on how to optimise it for social sharing, through Twitter cards and Facebook open graph, so that your channels work together towards your business or your organisation objectives.